Your website is the most important aspect of your organization (aside from the organization itself). It is your home base and where visitors will go to learn more about you. It's extremely important they develop a feel of who you are and what you're about IMMEDIATELY upon visiting your website. In other words, your message needs to be clear right from the start.
Another service I provide is Self-Hosted Website Design/Redesign. After learning the purpose behind your website (the action you're wanting visitors to take), I perform a website audit. In doing so, I research keywords to ensure your website is set up properly for Search Engine Optimization (SEO). I find the words and phrases your target audience is searching for (or googling) and rewrite your content to include those keywords.
If needed, I can also provide step-by-step instructions so staff members (or volunteers) can maintain the website and update it as needed.